Tuesday, December 27, 2011

Improve your Blog Title's SEO without Giving up your Creativity

Note:This post has been superceded by Blogger's handy permalink creator (see this post to learn how to create a permalink). 


The old article follows:

Here's a simple SEO tip that I haven't seen elsewhere: how to improve your blog post title's SEO while maintaining your creative integrity.  


On Blogger blogs, when you post for the first time, the title you use becomes the permalink that search engines will crawl and that will be forever associated with that post. Therefore, write the title with the search engines in mind when you publish the post for the first time. Include your targeted keywords and put the more important keywords first. 


Here's the tip: Once you have published the post, you can immediately edit the title to the quirky, creative, or attention-grabbing form you really want people to read. The search engines will still find your post based on the first published title.


For example, in my recent article, "the 33 best apps for your new iPad," I published the first version of the post with the simple title, "best apps for iPad." Not a title any copywriter would be proud of, but the kind of search term someone might put in their search engine. So the search engines see this:





while the reader sees this:



Is this considered bait and switch? Not if the keywords you use are consistent with your actual post. It is just a way to have your SEO cake and eat it too.




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19 comments:

  1. I have noticed that, but never thought to try to take advantage of it in quite that way. Smart, very tricksy! (in a good way)

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  2. Wow! What a great tip! I'm glad I found your blog through the comment challenge!

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  3. Both Blogger and Wordpress make this easy for new site owners. Simple things like this can make such a big difference!

    ---
    SEO Philippines

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  4. This is an awesome tip! I am always thinking about SEO and it limits my creativity. I didn't know that the search engines will still find your post based on the first published title. Awesome!

    local seo

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  5. You definitely need to get people attention so that they will buy or support your product. Thanks.

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  6. Another way to look at this: making your posts attractive for both human and nonhuman readers. It can be done without sacrificing creative integrity. I learned this by working with the best SEO companies around.

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  7. I didn't know that the search engines will still find your post based on the first published title. This is a very helpful tip! Thanks for sharing.

    sydney seo services

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  8. Title tags are very important in optimizing your website. Most bloggers doesn't get the chance to get creative with their title because of SEO. This is a very good tip. I didn't know that he search engines will still find your post based on the first published title.

    seo norwich

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  9. I agree. Title tags along with other techniques and strategies are important to optimize a website properly. The tips you presented are indeed very helpful. As an seo perth specialist, I always make sure to make a compelling title to attract more visitors.

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  10. Search engine spiders use these title tags as the main source for determining the page topic. Spiders or crawlers examine the title and then translate the topic of the page. This is one reason why it is always best to use your keywords in the page title, and to place them as close to the beginning of the title as possible.

    long island seo

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  11. The information is precisely one of the desirable source every reader should takes place of. Keep on partaking such useful information. Good Luck

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  12. Thanks for sharing..Pls update ebooks

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  13. Interesting tip. Do you know if it works the same way for other blog sites? I'm with Tumblr

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  14. wow,realy good and pro idea,i never thinking as your mind..good job and idea.the great

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  15. Very interesting tips. But Google help pages suggests ," because Blogger automatically creates the URL from information from your post title, your URL would change should you decide to edit the title. This would result in broken links, and fewer visitors to your blog."
    Kindly comment

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    1. Sorry I didn't see this comment until now. I agree that you shouldn't edit the title after you have published your link. The tip is to decide what you want your permanent link to say before you publish it for the first time, and the title isn't really linked to the permanent link anymore. This is particularly true now that you can write your own custom URL.

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