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Logo Designs: Exercising Creativity Within Constraints

I'm not a logo designer, and I know there are many talents and skills needed for truly successful designs. Nevertheless, as an illustrator, I sometimes try my hand at designing logos, either for friends, or in design competitions. It's a nice way to exercise creativity within strict parameters (the client's or contest organizer's vision and specifications), and to try different styles. Here are some recent pieces I have done:

(1) logo design entry for illustration conference:  I recently took part in a contest to design a logo for the Austin SCBWI chapter's upcoming fall conference, "Storytelling in the Digital Age: Embrace the Change." They only requested rough thumbnail sketches, so this was my entry:
© 2011 Sylvia Liu
  and this was the winning entry, which was very winning indeed.

(2) logo design entry for new business: My father-in-law and brother-in-law recently started an investment firm in South Florida and ran a logo design contest on www.designcontest.com.  I designed a few ideas, but did not end up submitting the logos. This was one that had some promise, but I did not have time to get it to a point I was happy with:

The design contest, entries, and winner can be found here. 

(3) CD cover for preschool video: A good friend produced a video yearbook for her son's preschool and asked me to design a simple, colorful CD cover incorporating the school's logo and the three primary shapes. This is what I ended up with:


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  1. JessieJune 29, 2011 at 3:40 PM

    I think Logos are really difficult! It's strange because they should be so quick but it's getting that one image just right isn't it? Great job! :)x

    ReplyDelete
  2. 99designs reviewDecember 16, 2011 at 7:08 AM

    These look news nice. Just make sure you know the background of logo design whereas peoples need to account for things such as your target audience, the seriousness of the business, the impression you want your logo to give, the best way to gain visual memory for your logo information. I like it!

    ReplyDelete
  3. Sylvia LiuDecember 16, 2011 at 10:25 AM

    Thanks for your comments. I do realize that designing logos is a specialized and difficult skill, and these attempts are just baby steps of an amateur in this field. :)

    ReplyDelete
  4. Elizabeth J. NealFebruary 9, 2014 at 1:30 AM

    I recently took part in a contest to design a logo for the Austin SCBWI chapter's upcoming fall conference, "Storytelling in the Digital Age: Embrace the Change." They only requested rough thumbnail sketches, so this was my entry: http://shlogodesign.com/logo-design-illustrator/

    ReplyDelete
  5. UnknownFebruary 13, 2014 at 2:28 AM

    Thanks for your comments. I do realize that designing logos is a specialized and difficult skill, and these attempts are just baby steps of an amateur in this field. :) shlogodesign.com/logo-design-illustrator-cs6

    ReplyDelete
  6. UnknownMarch 5, 2014 at 9:26 AM

    I recently took part in a contest to design a logo for the Austin SCBWI chapter's upcoming fall conference, "Storytelling in the Digital Age: Embrace the Change." They only requested rough thumbnail sketches, so this was my entry: logo design

    ReplyDelete
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  8. UnknownNovember 3, 2016 at 7:40 AM

    I would like to talk about logo contests. As a professional designer, i love logo designing contests. I always take part on them.

    ReplyDelete
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