Saturday, June 25, 2011

Logo Designs: Exercising Creativity Within Constraints

I'm not a logo designer, and I know there are many talents and skills needed for truly successful designs. Nevertheless, as an illustrator, I sometimes try my hand at designing logos, either for friends, or in design competitions. It's a nice way to exercise creativity within strict parameters (the client's or contest organizer's vision and specifications), and to try different styles. Here are some recent pieces I have done:

(1) logo design entry for illustration conference:  I recently took part in a contest to design a logo for the Austin SCBWI chapter's upcoming fall conference, "Storytelling in the Digital Age: Embrace the Change." They only requested rough thumbnail sketches, so this was my entry:
© 2011 Sylvia Liu
  and this was the winning entry, which was very winning indeed.

(2) logo design entry for new business: My father-in-law and brother-in-law recently started an investment firm in South Florida and ran a logo design contest on www.designcontest.com.  I designed a few ideas, but did not end up submitting the logos. This was one that had some promise, but I did not have time to get it to a point I was happy with:

The design contest, entries, and winner can be found here

(3) CD cover for preschool video: A good friend produced a video yearbook for her son's preschool and asked me to design a simple, colorful CD cover incorporating the school's logo and the three primary shapes. This is what I ended up with:


If you enjoyed this post, you may also like:

15 comments:

  1. I think Logos are really difficult! It's strange because they should be so quick but it's getting that one image just right isn't it? Great job! :)x

    ReplyDelete
  2. These look news nice. Just make sure you know the background of logo design whereas peoples need to account for things such as your target audience, the seriousness of the business, the impression you want your logo to give, the best way to gain visual memory for your logo information. I like it!

    ReplyDelete
  3. Thanks for your comments. I do realize that designing logos is a specialized and difficult skill, and these attempts are just baby steps of an amateur in this field. :)

    ReplyDelete
  4. I recently took part in a contest to design a logo for the Austin SCBWI chapter's upcoming fall conference, "Storytelling in the Digital Age: Embrace the Change." They only requested rough thumbnail sketches, so this was my entry: http://shlogodesign.com/logo-design-illustrator/

    ReplyDelete
  5. Thanks for your comments. I do realize that designing logos is a specialized and difficult skill, and these attempts are just baby steps of an amateur in this field. :) shlogodesign.com/logo-design-illustrator-cs6

    ReplyDelete
  6. I recently took part in a contest to design a logo for the Austin SCBWI chapter's upcoming fall conference, "Storytelling in the Digital Age: Embrace the Change." They only requested rough thumbnail sketches, so this was my entry: logo design

    ReplyDelete
  7. Thank you for writing great information regarding the topic. I am an admirer of your website. Keep up the great job.

    ReplyDelete
  8. I would like to talk about logo contests. As a professional designer, i love logo designing contests. I always take part on them.

    ReplyDelete
  9. Viewers get attracted towards logos of company and take interest in its services and products. It is not at all difficult for a company to find potential clients through creative logo design.
    contact us

    ReplyDelete
  10. You can contact logo design Sydney online and discuss what you want for your brand logo so that they can endow you what you want in a unique way.
    Austin Web Shop

    ReplyDelete
  11. The logo design experts understand the business dynamics of your company and accordingly come up with a logo that is unique and strikes a chord with your targeted customers.
    vintage logo

    ReplyDelete
  12. Thanks fr great info! I would love to be creative logo designer. I love the logo contests a lot.

    ReplyDelete
  13. I have read all the comments and suggestions posted by the visitors for this article are very fine,We will wait for your next article so only.Thanks! logo design

    ReplyDelete
  14. Thanks for sharing excellent information. Your site is very cool . I am impressed by the details that you have on this site.Thanks so much for this, really helpful and clear

    ReplyDelete
  15. Amazing content.Extremely helpful for us.Thank you for the good tips.I can design professional eye catching logo for you.
    https://goo.gl/PqA9VU

    ReplyDelete

Join the discussion...